The term “personal brand” has become a buzzword recently. What is it? It’s all about creating a reputation that represents the sum total of your career and professional identity - going beyond the basic CV to deliver a more complete picture of who you are professionally.
A recent report by Microsoft stated that 75% of hiring managers think it is appropriate to look at online profiles of prospective candidates, and nearly 50% have rejected applicants as a result.
Your online presence is fast becoming part of the recruitment process. It is therefore important to ensure you are promoting your personal brand effectively and not potentially harming your career prospects.
Where to start? Social media is an excellent platform for positively promoting your brand. You can share articles, blog posts, and achievements. LinkedIn is ideal for promoting your career - in essence, it is your digital, public CV, showing all your accomplishments.
Building a personal brand means communicating your passions. It means having a conversation and expressing your opinion. At the same time, think carefully about what you post. Do you really want to post about your bad day at work, complaining about colleagues or customers, when your future employers may be looking?
Being aware of, and managing your personal brand, is an essential component of building a successful career.
- as published in Pharmacy Daily as the Weekly Comment on 19 February 2018.